Tips For a Successful Open House

Tips For a Successful Open House

An open house can generate 2-3 times more activity plus they give you more opportunities to attract buyers without agents.

You already know the basics, a clean well-maintained house with no clutter. When it comes to making your open house a success, follow these tips from the real estate pros.

  • Advertise your open house.
    ADDING YOUR OPEN HOUSE TO THE MLS IS A MUST. Some buyers get alerts to open houses thanks to modern technology but they will only get the alerts if the open house appears on the MLS. You can add your Open House to the MLS from your under Listing Tools.
  • Enlist the help of your neighbors. 
    The last thing you may want is to open your house up for all your neighbors to come through but that can be a good thing. Your neighbors want their friends and family to move into their neighborhood. Think of them as scouts. You may even want to consider sending invitations or fliers to personally invite your neighbors to your open house.
  • Create a neutral environment.
    Anything that could be considered controversial should be removed not only during the open house but the whole time your house is up for sale. Keep your decor as neutral as possible to appeal to the majority of buyers. Consider de-personalizing. The more personal stuff you have in your house, the less potential buyers can imagine themselves living there. Put away a third of your personal stuff like family photos, memorabilia collections and personal keepsakes.
  • Have some scents.
    Just like the decor should be neutral, so should the smell. Have you ever cringed walking through the perfume section of a department store? Studies have shown that basic neutral scents like linen, vanilla, citrus and pine are the most pleasing to buyers.
  • Remove the pets.
    Not every buyer is a pet lover. If at all possible, take your furry family members to a friend’s or family member’s house. And don’t forget to remove all of your pet’s items like food bowls and litter boxes. If you can’t remove these items, make sure they are pristine. A soiled litter box even if it’s way off in the corner can turn a buyer off.
  • Light it up.
    Next to location, good light is the one thing that most buyers say they want in a home. Clean the windows, open the blinds and curtains, increase the wattage of your light bulbs and trim bushes outside to let the sun shine in. Do whatever you can to make your house bright and cheery.
  • Be security conscience.
    You are letting total strangers walk through your home. You are allowed to set up some ground rules. A few to consider: Have everyone that comes through sign in and show a drivers license, no one uses the bathroom (it’s an open house not a rest area), make sure there is nothing in the medicine cabinet worth taking (hide prescription medications), lock up your valuables (cash, jewelry, credit cards, bills, liquor, personal electronics, etc.).
  • Choose an off time.
    Most open houses are from 1-3 pm or 2-4 pm on Saturdays and Sundays. Consider 3-5 pm on either day. Chances are buyers will hit more than one open house the same day so you will have less competition at that time and the buyers will stay longer at yours because they are not thinking about the next open house they are going to.

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