{"id":3255,"date":"2024-07-25T03:31:07","date_gmt":"2024-07-25T03:31:07","guid":{"rendered":"https:\/\/modernwayrealty.com\/client\/?page_id=3255"},"modified":"2025-09-07T02:08:02","modified_gmt":"2025-09-07T02:08:02","slug":"property-description-tips","status":"publish","type":"page","link":"https:\/\/modernwayrealty.com\/client\/property-description-tips\/","title":{"rendered":"Tips on Writing a Property Description"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3255\" class=\"elementor elementor-3255\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fb7f2e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fb7f2e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div 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.elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><script src=\"https:\/\/www.authpro.com\/cgi-bin\/auth.fcgi?user=newimges&#038;action=pp&#038;get_profile=1\"><\/script><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d667ed5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d667ed5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1db669b\" data-id=\"1db669b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7e96fc elementor-widget elementor-widget-text-editor\" data-id=\"d7e96fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><script language=\"JavaScript\">\ndocument.write(\"\"+upage);\n<\/script><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-93c6fee\" data-id=\"93c6fee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90eb9ec elementor-widget elementor-widget-text-editor\" data-id=\"90eb9ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/modernwayrealty.com\/client\/support\/\"><strong>CLIENT SUPPORT<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a00c1d4\" data-id=\"a00c1d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e67ea05 elementor-widget elementor-widget-text-editor\" data-id=\"e67ea05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/authpro.com\/auth\/newimges\/?action=logout\"><strong>LOG OUT<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40b19b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b19b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36d2ff0\" data-id=\"36d2ff0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f33d6cd elementor-widget elementor-widget-text-editor\" data-id=\"f33d6cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #124a82;\">Tips on Writing a Property Description<\/span><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-7902\" src=\"https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2025\/07\/Family-Kitchen-300x190.jpg\" alt=\"\" width=\"600\" height=\"379\" srcset=\"https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2025\/07\/Family-Kitchen-300x190.jpg 300w, https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2025\/07\/Family-Kitchen-768x486.jpg 768w, https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2025\/07\/Family-Kitchen.jpg 900w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>The MLS has a character limit for property descriptions so you can\u2019t write a novel about your property (nor will buyers have the patience to read one).<\/p><p>The property description is your chance to emphasize the best aspects of both your property and the surrounding area, whether you have access to quality schools or are within walking distance to parks and shopping.<\/p><p>It&#8217;s best to point out the most desirable features of\u00a0 your property that the buyer might not know from just looking at the photos. The property description is your chance to mention things like the mahogany wood flooring, gourmet kitchen, spacious yard, or a water view.\u00a0<\/p><p>Be sure to include upgrades. Improved properties are always attractive to buyers. A new roof, windows, or furnace should also be mentioned in your property description. A homeowner who has taken the time to replace, repair, or improve is a homeowner who has most likely maintained the home which is comforting to buyers.<\/p><p>Don&#8217;t forget to highlight neighborhood features such as nearby walking trails or local attractions. A great location is especially important to share when your property is modest or needs some work. If your interior is fairly dated, play up that peaceful park at the end of your block instead.<\/p><p><strong>Examples of property features to add to your Property Description:<\/strong><\/p><ul><li>Dedicated Home Office<\/li><li>Chef&#8217;s Kitchen<\/li><li>Corner Lot<\/li><li>Hard Wood Flooring<\/li><li>Front Porch<\/li><li>Bonus Room<\/li><li>Spacious Family Room<\/li><li>Outdoor Kitchen<\/li><li>Fenced In Backyard<\/li><\/ul><p><strong>Examples of neighborhood features to add to your Property Description:<\/strong><\/p><ul><li>Excellent Schools<\/li><li>Close to Shops and Restaurants<\/li><li>Walking Distance to Parks<\/li><li>Quiet Neighborhood<\/li><\/ul><p><strong>Help Buyers Use Their Imagination<\/strong><br \/>Your property description should set expectations for a buyer by creating visuals in their mind that spark emotion. Insert strategic adjectives into your property description that can influence a buyer\u2019s first impression of your property before they ever set foot on it.<\/p><p><strong>Property Description Example:<\/strong><br \/><em>&#8220;Picture yourself living on a premium lot in a gated community. This home is truly made for both entertaining and everyday living, with plenty of space and fabulous views. Enjoy an open floor plan, high ceilings, and a chef\u2019s kitchen with stainless steel appliances, plenty of cabinets, and a roomy pantry.\u00a0<\/em><\/p><p><em>The heart of this home, the kitchen with adjoining dining and family rooms \u2014 making it ideal for family gatherings. Walk outside to your backyard oasis, an east-facing paradise with a stretched patio, and beautiful lake views. This property is immaculate, well-cared for, and ready for new owners. Welcome home!&#8221;<\/em><\/p><p>The first sentence of the property description invites buyers to imagine themselves living in a gated community. It then reels them in by capturing the property\u2019s most appealing features through carefully selected descriptions.<\/p><p>Note that the property description skips dry facts like square footage and the number of bedrooms. While this information is useful, it doesn\u2019t conjure up vivid images that bring the property to life. Plus, this information is already part of the listing and doesn&#8217;t need to be included in the property description.<\/p><p><strong>Descriptive words\/phrases that grab the buyer&#8217;s attention:<\/strong><\/p><ul><li>Bright<\/li><li>Custom<\/li><li>Gourmet<\/li><li>Swanky<\/li><li>Move in Ready<\/li><li>Spacious<\/li><li>Modern<\/li><li>Upgraded<\/li><li>Beautiful<\/li><li>Immaculate<\/li><li>Chic<\/li><li>Elegant<\/li><li>Pristine<\/li><li>Peaceful<\/li><li>Classic<\/li><li>Elegant<\/li><li>Private<\/li><li>Inviting<\/li><li>Charming<\/li><li>Cozy<\/li><li>Serene<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff08990 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff08990\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bda8f7a\" data-id=\"bda8f7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a701b30 elementor-widget elementor-widget-text-editor\" data-id=\"a701b30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\t\t\t\t\t\t<style>\r\n\t\t\t\t\t#colorbox_main_container_71 .wpsm_panel {\r\n\tmargin-bottom: 0px !important;\r\n\tbackground-color: #eaf1f7;\r\n\t\r\n\t\tborder: 0px solid #eaf1f7;\r\n\t\t\r\n\t\tborder-radius: 0px;\r\n\t\t}\r\n\r\n#colorbox_main_container_71 .wpsm_panel-default > .wpsm_panel-heading {\r\n\tbackground-color: #eaf1f7 !important;\r\n\tborder-color: rgba(0,0,0,0.05);\r\n\tborder-top-left-radius: 0px;\r\n\tborder-top-right-radius: 0px;\r\n\ttext-align:center;\r\n}\r\n\r\n#colorbox_main_container_71 .colorbox_singel_box{\r\n  margin-bottom:20px !important;\r\n\t  padding-top: 5px;\r\n}\r\n#colorbox_main_container_71 .wpsm_panel-title{\r\n\tmargin-top: 0 !important;\r\n\tmargin-bottom: 0 !important;\r\n\tfont-size: 18px !important;\r\n\tcolor: #58585a !important;\r\n\tfont-family: Arial !important;\r\n\tword-wrap:break-word;\r\n\r\n}\r\n#colorbox_main_container_71 .wpsm_panel-title span{\r\n\tfont-size: 18px !important;\r\n\tcolor: #58585a !important;\r\n\t vertical-align: middle;\r\n}\r\n#colorbox_main_container_71 .wpsm_panel-body{\r\n\tcolor: #58585a !important;\r\n\tbackground-color:#eaf1f7 !important;\r\n\tfont-size:15px !important;\r\n\tfont-family: Arial !important;\r\n\toverflow:hidden;\r\n\ttext-align:center}\r\n\r\n \t\t\r\n\t\t\t\r\n\r\n@media (max-width: 992px){\r\n\t.colorbox_singel_box{ \r\n\t\twidth:50% !important;\r\n\t}\r\n}\r\n@media (max-width: 786px){\r\n\t.colorbox_singel_box{ \r\n\t\twidth:100% !important;\r\n\t}\r\n}\t\t\t\t<\/style>\r\n\t\t\t\t<div style=\"display:block;overflow:hidden;width:100%;\">\r\n\t\t\t\t<div id=\"colorbox_main_container_71\" style=\"colorbox_main_container\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\" wpsm_col-md-4 wpsm_col-sm-6 colorbox_singel_box\">\r\n\t\t\t\t\t\t<div class=\"wpsm_panel wpsm_panel-default wpsm_panel_default_71 \">\r\n\t\t\t\t\t\t  \t\t\t\t\t\t  <div class=\"wpsm_panel-heading\">\r\n\t\t\t\t\t\t\t<h3 class=\"wpsm_panel-title\">\r\n\t\t\t\t\t\t\tTOOLS &amp; RESOURCES<\/h3>\r\n\t\t\t\t\t\t  <\/div> \t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t <div class=\"wpsm_panel-body\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2026\/02\/MLS-Listing-Instructions.pdf\" rel=\"noopener\" target=\"_blank\">MLS Listing Instructions<\/a>\r\n<br><a href=\"https:\/\/modernwayrealty.com\/client\/closing-costs-calculator\/\">Closing Costs Calculator<\/a>\r\n<br><a href=\"https:\/\/modernwayrealty.com\/client\/real-estate-forms\/\">Real Estate Forms<\/a>\r\n<br><a href=\"https:\/\/modernwayrealty.com\/client\/sale-terms\/\">Sale Terms<\/a>\r\n<br><a href=\"https:\/\/modernwayrealty.com\/client\/buyer-rebate\/\">Buyer Rebate<\/a>\t\t\t\t\t\t  <\/div>\r\n\t\t\t\t\t\t   \r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\" wpsm_col-md-4 wpsm_col-sm-6 colorbox_singel_box\">\r\n\t\t\t\t\t\t<div class=\"wpsm_panel wpsm_panel-default wpsm_panel_default_71 \">\r\n\t\t\t\t\t\t  \t\t\t\t\t\t  <div class=\"wpsm_panel-heading\">\r\n\t\t\t\t\t\t\t<h3 class=\"wpsm_panel-title\">\r\n\t\t\t\t\t\t\tTIPS &amp; 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wpsm_panel-default wpsm_panel_default_68 \">\r\n\t\t\t\t\t\t  \t\t\t\t\t\t  <div class=\"wpsm_panel-heading\">\r\n\t\t\t\t\t\t\t<h3 class=\"wpsm_panel-title\">\r\n\t\t\t\t\t\t\tModern Way Realty, LLC | Michigan License #6505410245<\/h3>\r\n\t\t\t\t\t\t  <\/div> \t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t <div class=\"wpsm_panel-body\">\r\n\t\t\t\t\t\t\t\u00a9 Copyright 2026 ModernWayRealty.com All rights reserved.<\/p>\r\n\r\n<p><a href=\"https:\/\/www.facebook.com\/modernwayrealty\" rel=\"noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2023\/09\/Facebook.png\" alt=\"\" width=\"40\" height=\"40\" class=\"alignnone size-full wp-image-69\" \/><\/a>    <a href=\"https:\/\/www.youtube.com\/channel\/UChEHHSO0fwlqzxU3hBqHPDw\" rel=\"noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2023\/09\/YouTube.png\" alt=\"\" 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The property description is your chance to emphasize the best aspects of both your property and the surrounding <a class=\"read-more\" href=\"https:\/\/modernwayrealty.com\/client\/?p=68\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"template-full-width.php","meta":{"footnotes":""},"class_list":["post-3255","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips on Writing a Property Description | Modern Way Realty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modernwayrealty.com\/client\/property-description-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips on Writing a Property Description | Modern Way Realty\" \/>\n<meta property=\"og:description\" content=\"CLIENT SUPPORT LOG OUT Tips on Writing a Property Description The MLS has a character limit for property descriptions so you can\u2019t write a novel about your property (nor will buyers have the patience to read one). 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