{"id":3035,"date":"2024-07-24T04:43:35","date_gmt":"2024-07-24T04:43:35","guid":{"rendered":"https:\/\/modernwayrealty.com\/client\/?page_id=3035"},"modified":"2025-07-20T16:39:36","modified_gmt":"2025-07-20T16:39:36","slug":"pricing-home","status":"publish","type":"page","link":"https:\/\/modernwayrealty.com\/client\/pricing-home\/","title":{"rendered":"Pricing Your Property to Sell"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3035\" class=\"elementor elementor-3035\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fb7f2e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fb7f2e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbc0e3e\" data-id=\"cbc0e3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8a61eb elementor-widget elementor-widget-text-editor\" data-id=\"b8a61eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><script src=\"https:\/\/www.authpro.com\/cgi-bin\/auth.fcgi?user=newimges&#038;action=pp&#038;get_profile=1\"><\/script><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d667ed5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d667ed5\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1db669b\" data-id=\"1db669b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7e96fc elementor-widget elementor-widget-text-editor\" data-id=\"d7e96fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><script language=\"JavaScript\">\ndocument.write(\"\"+upage);\n<\/script><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-93c6fee\" data-id=\"93c6fee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90eb9ec elementor-widget elementor-widget-text-editor\" data-id=\"90eb9ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/modernwayrealty.com\/client\/support\/\"><strong>CLIENT SUPPORT<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a00c1d4\" data-id=\"a00c1d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e67ea05 elementor-widget elementor-widget-text-editor\" data-id=\"e67ea05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/authpro.com\/auth\/newimges\/?action=logout\"><strong>LOG OUT<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40b19b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b19b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36d2ff0\" data-id=\"36d2ff0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f33d6cd elementor-widget elementor-widget-text-editor\" data-id=\"f33d6cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #124a82;\">Pricing Your Property to Sell<\/span><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4892 size-full\" src=\"https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2025\/01\/Selling-Price.jpg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2025\/01\/Selling-Price.jpg 400w, https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2025\/01\/Selling-Price-300x225.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>Coming up with the right price when selling a property is a balancing act. You want to ask for as much as possible, but not so much that you turn off your target buyers. You also don\u2019t want to cheat yourself with a price that\u2019s lower than what your property is worth. The right price is one that\u2019s in tune with what similar properties are selling for in your market.<\/p><p><strong>When it comes to selling a property, the price tag isn\u2019t just a number &#8211; it\u2019s a carefully crafted message. <\/strong>Think of it as a handshake that introduces your property to potential buyers. The moment a buyer sees your listing price, they\u2019re not just calculating dollars; they\u2019re forming opinions, imagining possibilities, and even making judgments about the property\u2019s value and appeal. A strategic price can create intrigue and excitement. When done right, your list price can act as a magnet, pulling in the right buyers and framing your property as exactly what they\u2019re looking for.<\/p><p>Pricing a property appropriately from the beginning is critical to getting it sold quickly and at the best price. A property will get the most interest in the first couple of weeks it\u2019s listed for sale. Some sellers may be tempted to ask for more than market value even though they are willing to accept a much lower offer just to see if there are any takers. This strategy will often backfire if sellers price their property out of range of their target buyers.<\/p><p>If a property doesn&#8217;t get many showings or gets a lot showings but no offers in the first 2-3 weeks of being listed for sale, it&#8217;s a good indication that the property is priced too high. Research shows that overpricing a property and then dropping the price several times while the property sits on the market usually leads to selling it at a lower price than what it would have sold for if it had been listed at the right price from the beginning.<\/p><p>If you offer your property for a fair price, one that\u2019s similar to comparable sales in your neighborhood, buyers may reason that if you\u2019ve done your homework on pricing, you\u2019ve also done your homework on making sure the property is in good condition. It gives buyers a sense of trust.<\/p><p>We provide a comprehensive <span style=\"color: #e37100;\"><strong>COMPARABLE MARKET ANALYSIS <\/strong><\/span>comparing properties similar to your property based on size, age, and features in the same area that have recently sold to assist you in determining the best list price for your property. You can request a <span style=\"color: #e37100;\"><strong>COMPARABLE MARKET ANALYSIS<\/strong><\/span> from your <strong><script>\ndocument.write(\"\"+upage);\n<\/script><\/strong> under Listing Tools.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee109ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee109ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8fd498\" data-id=\"f8fd498\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-592c768 elementor-widget elementor-widget-text-editor\" data-id=\"592c768\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"color: #e37100;\">THE PSYCHOLOGY OF REAL ESTATE PRICING<\/span><\/h3><p>With prices all around us going up, who isn\u2019t looking for a good deal these days? The same is true in real estate. There is a concept called the &#8220;Left Digit Effect&#8221; that can trick your brain into thinking one price, that is pretty much the same amount as another price is a better deal. For example, let\u2019s take a common item at the grocery store, milk. If you think about it have you ever seen a carton of milk for sale at $5.00? More likely you will see the price, $4.99 or $4.79. This is quite common in most grocery store items as well. The $4.99 convinces your brain that it\u2019s a better deal than if it was priced at $5.00. The same goes for pricing a home.<\/p><p>Instead of listing a property at $300,000, a property listed at $299,900 is only a $100 difference but all those nines change how potential buyers view the price. It can assist buyers into thinking they are getting a better deal. As we read from left to right, the brain places more value on the left digit because it was read first.<\/p><p>Buyers typically look for even numbers that fall within their price range. For example, a buyer wants to purchase a property for around $400,000, but they will look at homes between the range of $375,000 and $425,000. Why $425,000 and not $419,000? Because our brains naturally prefer whole, even numbers in consecutive order like 100, 200, 300, or by 5&#8217;s like 25, 50, 75. Breaking the pattern can help to get a property noticed by more buyers.<\/p><p><strong>Instead of listing a property for $500,000, $497,000 is a less common number to see on a list price and the buyer&#8217;s brain knows it. The unusual number will likely make the property&#8217;s price stand out more to buyers.<\/strong><\/p><p>The goal is to stand out, but not in a negative way. A very unusual price like $394,255 can subconsciously raise red flags to potential buyers. It&#8217;s best to stick with a list price that ends in zeros.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff08990 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff08990\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bda8f7a\" data-id=\"bda8f7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a701b30 elementor-widget elementor-widget-text-editor\" data-id=\"a701b30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\t\t\t\t\t\t<style>\r\n\t\t\t\t\t#colorbox_main_container_71 .wpsm_panel {\r\n\tmargin-bottom: 0px !important;\r\n\tbackground-color: #eaf1f7;\r\n\t\r\n\t\tborder: 0px solid #eaf1f7;\r\n\t\t\r\n\t\tborder-radius: 0px;\r\n\t\t}\r\n\r\n#colorbox_main_container_71 .wpsm_panel-default > .wpsm_panel-heading {\r\n\tbackground-color: #eaf1f7 !important;\r\n\tborder-color: rgba(0,0,0,0.05);\r\n\tborder-top-left-radius: 0px;\r\n\tborder-top-right-radius: 0px;\r\n\ttext-align:center;\r\n}\r\n\r\n#colorbox_main_container_71 .colorbox_singel_box{\r\n  margin-bottom:20px !important;\r\n\t  padding-top: 5px;\r\n}\r\n#colorbox_main_container_71 .wpsm_panel-title{\r\n\tmargin-top: 0 !important;\r\n\tmargin-bottom: 0 !important;\r\n\tfont-size: 18px !important;\r\n\tcolor: #58585a !important;\r\n\tfont-family: Arial !important;\r\n\tword-wrap:break-word;\r\n\r\n}\r\n#colorbox_main_container_71 .wpsm_panel-title span{\r\n\tfont-size: 18px !important;\r\n\tcolor: #58585a !important;\r\n\t vertical-align: middle;\r\n}\r\n#colorbox_main_container_71 .wpsm_panel-body{\r\n\tcolor: #58585a !important;\r\n\tbackground-color:#eaf1f7 !important;\r\n\tfont-size:15px !important;\r\n\tfont-family: Arial !important;\r\n\toverflow:hidden;\r\n\ttext-align:center}\r\n\r\n \t\t\r\n\t\t\t\r\n\r\n@media (max-width: 992px){\r\n\t.colorbox_singel_box{ \r\n\t\twidth:50% !important;\r\n\t}\r\n}\r\n@media (max-width: 786px){\r\n\t.colorbox_singel_box{ \r\n\t\twidth:100% !important;\r\n\t}\r\n}\t\t\t\t<\/style>\r\n\t\t\t\t<div style=\"display:block;overflow:hidden;width:100%;\">\r\n\t\t\t\t<div id=\"colorbox_main_container_71\" style=\"colorbox_main_container\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\" wpsm_col-md-4 wpsm_col-sm-6 colorbox_singel_box\">\r\n\t\t\t\t\t\t<div class=\"wpsm_panel wpsm_panel-default wpsm_panel_default_71 \">\r\n\t\t\t\t\t\t  \t\t\t\t\t\t  <div class=\"wpsm_panel-heading\">\r\n\t\t\t\t\t\t\t<h3 class=\"wpsm_panel-title\">\r\n\t\t\t\t\t\t\tTOOLS &amp; 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col = new jColumn();\r\n\t\t\t\t\tcol.jcolumn('wpsm_panel_default_71');\r\n\t\t\t\t<\/script>\r\n\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4148d23 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4148d23\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a16fbc8\" data-id=\"a16fbc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0c8432 elementor-widget elementor-widget-text-editor\" data-id=\"d0c8432\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\t\t\t\t\t\t<style>\r\n\t\t\t\t\t#colorbox_main_container_68 .wpsm_panel {\r\n\tmargin-bottom: 0px !important;\r\n\tbackground-color: #ffffff;\r\n\t\r\n\t\tborder: 0px solid #ffffff;\r\n\t\t\r\n\t\tborder-radius: 0px;\r\n\t\t}\r\n\r\n#colorbox_main_container_68 .wpsm_panel-default > .wpsm_panel-heading {\r\n\tbackground-color: #ffffff !important;\r\n\tborder-color: rgba(0,0,0,0.05);\r\n\tborder-top-left-radius: 0px;\r\n\tborder-top-right-radius: 0px;\r\n\ttext-align:center;\r\n}\r\n\r\n#colorbox_main_container_68 .colorbox_singel_box{\r\n  margin-bottom:20px !important;\r\n\t  padding-top: 5px;\r\n}\r\n#colorbox_main_container_68 .wpsm_panel-title{\r\n\tmargin-top: 0 !important;\r\n\tmargin-bottom: 0 !important;\r\n\tfont-size: 16px !important;\r\n\tcolor: #58585a 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wpsm_panel-default wpsm_panel_default_68 \">\r\n\t\t\t\t\t\t  \t\t\t\t\t\t  <div class=\"wpsm_panel-heading\">\r\n\t\t\t\t\t\t\t<h3 class=\"wpsm_panel-title\">\r\n\t\t\t\t\t\t\tModern Way Realty, LLC | Michigan License #6505410245<\/h3>\r\n\t\t\t\t\t\t  <\/div> \t\t\t\t\t\t\t\t\t\t\t\t \r\n\t\t\t\t\t\t <div class=\"wpsm_panel-body\">\r\n\t\t\t\t\t\t\t\u00a9 Copyright 2026 ModernWayRealty.com All rights reserved.<\/p>\r\n\r\n<p><a href=\"https:\/\/www.facebook.com\/modernwayrealty\" rel=\"noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2023\/09\/Facebook.png\" alt=\"\" width=\"40\" height=\"40\" class=\"alignnone size-full wp-image-69\" \/><\/a>    <a href=\"https:\/\/www.youtube.com\/channel\/UChEHHSO0fwlqzxU3hBqHPDw\" rel=\"noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/modernwayrealty.com\/client\/wp-content\/uploads\/2023\/09\/YouTube.png\" alt=\"\" width=\"40\" height=\"40\" class=\"alignnone size-full wp-image-70\" \/><\/a><\/p>\r\n\r\n<p><a href=\"https:\/\/www.mirealtors.com\/\" rel=\"noopener\" target=\"_blank\">Michigan REALTORS\u00ae<\/a> | <a href=\"https:\/\/www.nar.realtor\/\" rel=\"noopener\" target=\"_blank\">National Association of REALTORS\u00ae<\/a><\/p>\r\n\r\n<p><a href=\"https:\/\/www.hud.gov\/program_offices\/fair_housing_equal_opp\/fair_housing_act_overview\" rel=\"noopener\" target=\"_blank\">FAIR HOUSING ACT<\/a>\t\t\t\t\t\t  <\/div>\r\n\t\t\t\t\t\t   \r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t<script>\r\n\t\t\t\t\tvar col = new jColumn();\r\n\t\t\t\t\tcol.jcolumn('wpsm_panel_default_68');\r\n\t\t\t\t<\/script>\r\n\t\t\t\t\t\t\t<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CLIENT SUPPORT LOG OUT Pricing Your Property to Sell Coming up with the right price when selling a property is a balancing act. You want to ask for as much as possible, but not so much that you turn off your target buyers. You also don\u2019t want to cheat yourself with a price that\u2019s lower <a class=\"read-more\" href=\"https:\/\/modernwayrealty.com\/client\/?p=68\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"template-full-width.php","meta":{"footnotes":""},"class_list":["post-3035","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pricing Your Property to Sell | Modern Way Realty<\/title>\n<meta name=\"description\" content=\"One of the most important steps in selling your home is pricing it right. 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